In celebration of its 12th anniversary, Playhouse Communication Limited, a leading digital communications agency, has unveiled a digital creative economy initiative named “The StoryStoryHub.”
The initiative, part of Playhouse’s corporate citizenship, aims to recognize and celebrate the growing contributions of the digital creative industry to the nation’s economy. It’s a tribute to the nation, clients, and industry that have been integral to Playhouse’s success over the past twelve years.
“The StoryStoryHub” communicates the radical impact of the digital creative industry on society. It features the stories of businesses and individuals consistently contributing to the nation’s gross domestic product (GDP) at both micro and macro levels.
Mr. Tolu Onile-Ere, Playhouse’s MD/CEO, expressed the agency’s corporate conviction that digital marketing communications are instrumental in national renaissance. He sees service industries like the creative economy and digital as low-hanging ‘game changers’ for sustainable economic growth and youth employment.
Drawing inspiration from ‘Tales by Moonlight‘ experiences, where age-old wisdom was shared through folktales, “The StoryStoryHub” emphasizes the central motivation that ‘our solutions are within us.’
Mr. Onile-Ere highlighted the significance of the digital creative economy in Nigeria’s present and future. The initiative aims to showcase stories of businesses and individuals using digital to reach new audiences, sharing the positive impact on their lives and the community. The goal is to inspire the next generation of industrialists in the digital creative economy.
In recognition of its pioneering role in the Digital Marketing industry, Playhouse Communication Limited has been honored with multiple awards, including Marketing Edge Awards’ Digital Agency of the Year in 2019, 2021, 2022, and 2023. CEO Mr. Jokotolu Onile-Ere was adjudged the Digital Marketing Personality of the Decade this year.
About PLAYHOUSE COMMUNICATION LIMITED
At Playhouse, they believe that successful brands need to create communications that engage. Playhouse also believe that digital – whether mobile or internet, be it a game, an app, a website, or just a banner – offers a cost-effective platform for creating and maintaining this dialogue.
Enterprising Nigerian entrepreneurs strategically utilize social media to initiate and advance their businesses. Their narratives unfold on Story Story Hub, accessible on Instagram and Facebook.
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