Essential Ndubuisi
Africa’s first fully digital bank, ALAT by Wema, is celebrating its 6th anniversary with the launch of “Sounds of ALAT,” a five-day boot camp and creative workshop. The event is aimed at supporting young creatives in Nigeria’s entertainment industry and will take place from May 1-5, 2023, at Wema Bank Purple Academy.
The workshop will provide participants with top-notch industry knowledge and a chance to win up to five million naira for creating the next ALAT jingle. “Sounds of ALAT” is a co-creation campaign that brings together celebrities, facilitators, and judges from various sectors of the entertainment industry. The workshop is part of ALAT’s anniversary activities to give back to society by supporting young creatives and upcoming artists in the entertainment industry.
Interested persons can participate by downloading ALAT on iOS or PlayStore, uploading a 1-minute video of their “Sounds of ALAT” demo on Instagram, tagging @Alat_ng, and using #SoundsofALATEntries and #ALATat6. Out of the entries received, 50 will be selected for the boot camp, and the top 10 will receive adequate training from proficient judges who are celebrities with experience and proven track records in the creative industry.
The top 3 participants will present their jingle material for the cash prize of 3 million Naira for the winner, 2 million Naira for the first runner-up, and 1 million Naira for the second runner-up, along with various consolation prizes and branded merchandise.
Head of Brand and Marketing Communications, Mabel Adeteye, said, “We are excited to support young creatives in the entertainment industry through Sounds of ALAT. The workshop will provide a platform for participants to acquire industry knowledge and showcase their talents. We encourage interested persons to visit www.alat.ng/soundsofalat or follow @alat.ng on all social media channels for more information.”
